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William Helburn: Seventh and Madison Fashion Book

January 15, 2015 By Shelley Zurek 109 Comments

WILLIAM HELBURN: SEVENTH AND MADISON

William Helburn Seventh and Madison

WILLIAM HELBURN: SEVENTH AND MADISON($65.00 hardcover, 9780500517659) captures striking fashion and advertising images by the go-to photographer for many of the top agencies in New York during the 1950s and 60s Advertising Revolution.

The reason I wanted to review this book was because the topic is about ’50s and ’60s advertising. I believe this era of advertising is among some of the best this country has ever seen. I  eagerly devoured Helburn’s body of work.

As well as cars and cosmetics, Helburn shot Coca-Cola, Canada Dry, whiskeys, clothing lines, airlines, jewelry, cigars and cigarettes, and any number of other products. He worked with the top models of the day, from Dovima and Dorian Leigh to Jean Patchett and Barbara Mullen to Jean Shrimpton and Lauren Hutton.

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Buy it at  on Amazon WILLIAM HELBURN: SEVENTH AND MADISON

Update: This book review originally had a giveaway attached. The rafflecopter entry device has been removed and had 586 entries. See Giveaway Winners. 

 

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Filed Under: Book reviews>>, fashion, Lifestyle over 50, Reviews>>, women, Women over 45 Tagged With: William Helburn, William Helburn Seventh and Madison

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  1. Ilana Enoukov says

    January 16, 2015 at 1:31 pm

    I love the idea of this book because its like a blast into the past from the comfort of your couch. As somebody studying advertising and marketing its intriguing to see how it was done way back and I think this would be inspiring for me to uncover

    Reply
  2. Lyndsey says

    January 16, 2015 at 12:34 pm

    I love history, so that’s my fave part! 🙂

    Reply
  3. Sara Zielinski says

    January 16, 2015 at 12:19 pm

    I love books about old advertising, I think this would be a great resource for college students to appreciate a time gone by.

    Reply
  4. Alison Gibb says

    January 16, 2015 at 10:47 am

    My favorite aspext of this book is that his former colleagues contributed to it. I like that because you can get a real feel of William Hepburn through their eyes!

    Reply
  5. crystal sheckles-gibson says

    January 16, 2015 at 10:19 am

    I love looking at the styles from a different era and seeing how things have changed.

    Reply
  6. Deb Jackson says

    January 16, 2015 at 7:23 am

    I would like the history in it.

    Reply
  7. Laurie Nykaza says

    January 16, 2015 at 6:19 am

    I love that it has pictures of post war New York advertising. I love looking at items from the past.

    Reply
  8. ken ohl says

    January 16, 2015 at 6:10 am

    Its a look back to the 40 and 50s which I love to look at on all areas. thankyou, ken

    Reply
  9. Margot C says

    January 16, 2015 at 2:54 am

    This book could be interesting reading about the real Mad Men era

    Reply
  10. M.Clark says

    January 16, 2015 at 2:14 am

    My favorite aspect about the book is the iconic photographs. I enjoy looking at fashion photography.

    Reply
  11. Diane Elizabeth says

    January 16, 2015 at 2:09 am

    Bill Helburn did such amazing work. This would be a great coffee table book.

    Reply
  12. Jennifer Essad says

    January 16, 2015 at 2:05 am

    I loved reading about this book, the one thing that I think is cool is Most of these images have not been seen since they were first published decades ago

    Reply
  13. Jeanine says

    January 16, 2015 at 1:54 am

    I love the styles from back then and this book promises to be loaded with beautiful pictures of them!

    Reply
  14. Linda Buzard-Moffitt says

    January 16, 2015 at 12:46 am

    The Cover since its the only Picture I can see in it but i love looking at old fashioned pictures and their styles and old buildings and cars

    Reply
  15. MARTHA says

    January 16, 2015 at 12:46 am

    Really enjoy learning and reading from the 1950—- 1960’s ERA Would also enjoy all the photographs from ,,,MR.William Helburn ,,U.S.ARMY VETERAN….TY

    Reply
  16. Pamela Gurganus says

    January 16, 2015 at 12:40 am

    My favorite aspect of the book is the era it’s focusing on because I would have loved to have lived during that time.

    Reply
  17. Kristin says

    January 16, 2015 at 12:23 am

    If I don’t get this book, I will DIE! What do I like most? New York? Advertising? The 50s and 60s? The fashion? The vintage? EVERYTHING! It’s Mad Men in book form!!

    Reply
    • Shelley Zurek says

      January 16, 2015 at 10:07 am

      Immediately thought of you when I was listing it! Shelley

      Reply
  18. Penni says

    January 15, 2015 at 11:08 pm

    I love several things about this book: 1) that the photos are in color AND black-and-white, 2) that many of them would have been taken in New York City, my favorite place, and 3) that the photos were taken during the very-fashionable 50s and 60s, when I was just a little kid (well, in the 60s)!

    Reply
  19. Dana Mislin-Langa says

    January 15, 2015 at 10:47 pm

    I absolutely love old advertising…especially about things that are considered taboo in advertising now such as cigarettes and cigars.

    Reply
  20. Alice F says

    January 15, 2015 at 9:36 pm

    I really like that this book talks about the life and career of William Helburn from the time that he was a photographer in the war until the late 1980s. After knowing about his life and talents, I now feel I understand his need to make feature fashion as his subject matter.

    Reply
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