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What NOT to Name Your Blog | 10 Steps To Choosing Your Blog Name

April 8, 2017 By Shelley Zurek 73 Comments

Mistakes that I Made: What Not to Name Your Blog

“This post “What NOT to Name Your Blog | 10 Steps To Choosing Your Blog Name” was inspired and sponsored by Domain.ME, the provider of the personal domains that end in .ME. As a company, they aim to promote thought leadership to the tech world. All thoughts and opinions are my own.”

What NOT to Name Your Blog 10 Steps To Choosing Your Blog Name

Blog naming mistakes: What NOT to do when naming your blog

As you know, I have been blogging for 7+ years. When I chose my blog name back in 2009, I didn’t really do any research. I just decided to start a blog, tried to think of a catchy name that said “Women over 45” and “Me”, and named it “Still Blonde after all these Years” as I was inspired by the Paul Simon song “Still Crazy after all these YEARS”. So much for using my MBA knowledge, right?

still blonde large with border

After I named my blog, I realized that I had made many mistakes in my name. Here’s what NOT to name your blog:

  • Don’t have a blog name that is TOO long — Still Blonde after all these Years has 34 letters. It might not seem like much to type but imagine if your name was 34 letters long…you get the point.
  • Don’t have a blog name where the spelling isn’t clear — The “Blonde” in my blog name has always given me fits. Blonde and Blond are pronounced the same. I always have to spell it for others. If people can’t spell your personal domain, they can’t get to your site!
  • Don’t have a blog name that is a made up word —  If you are the next  “Google” or “Yelp” you can introduce a new word via your blog title and make it work via a huge advertising budget. Otherwise, simple words in the language of use are more easily remembered.
  • Don’t choose a blog name that no one can pronounce — A foreign word, a complex word or phrase may help you to stand out or it may make you forgettable.
  • Don’t pick a blog name that limits you — unless you want to rename/rebrand often. Choosing something like Dad of 2 rascals (and then you have 3 more rascals) will make your title irrelevant fast.
  • Don’t forget to consider social media — is the name you are choosing available across all platforms and are there enough characters to spell it out on the social media site and in the social media site url? I had to shorten my blog name in the url for most social media sites because they didn’t allow 34 characters. For example, I had to use http://pinterest.com/stillblondeaaty and no one understands what stillblondeaaty means.
  • Don’t get too sassy with your name — Consider carefully when using curse words, vulgarities, current “cool” words, or any name that is in your face. This might work for a handful of people who can carry it off over time but many of us decide to monetize our blogs, sponsors hesitate on any name that is dicey. Your online reputation matters as you build your blog. Consider your purpose carefully as you create your online business.
  • Don’t back into your domain name — One of the biggest mistakes people make when launching their website is to back into a domain name by adding hyphens and getting creative with spellings in order to find an available .com. A company called Domain.ME is a top-level domain provider and the .ME extension offers the flexibility to create clever, memorable online destinations. That’s part of why .ME domains are so great – there is a much larger pool of clever available domain names – while having all the same SEO benefits and value as the more traditional domains, such as a .COM.

Still Blonde After All These Years

10 Steps To Choosing Your Blog Name

Being sure to incorporate the wisdom of the “What NOT to Name Your Blog” above, here’s 10 steps to choosing your blog name:

  1. Keep your blog name short, simple, easy, clear, free of offense, and pronounceable.
  2. Your blog name should make sense to other people (sponsors, readers, people who search and land on your site, etc.)
  3. Check all social media sites to ensure you can claim them under your blog name of choice and you that don’t have to shorten or abbreviate.
  4. Create clever, memorable online personal blog names that don’t involve convoluted spellings or hyphens. This can easily be done by considering  a unique, safe identity online with a domain ending in .ME. .ME domain names are also very popular among the global startup scene for the many meanings .ME carries and the opportunity to get a short, highly-branded, and memorable domain name with a personal feel to it.
  5. Choose a blog name that is representative of what you’re offering.
  6. Pick a personal domain name with an intuitive URL that people can remember when they inevitably lose your business card.
  7. Identify a blog name that will make sense as you grow and evolve.
  8. Alliteration can be your best friend when choosing a blog name.  My friend’s blog name is “Keenly Kristin”. Another blogger friend uses “Simply Stacie”. The double letters in the words (K or S) are memorable.
  9. Consider using your own name. You will always be YOU. You can grow, switch your subjects and/or become an authority on various topics but You will always be YOU.
  10. Select a name you can say out loud without being embarrassed. I can’t tell you how many bloggers hate saying their blog name out loud.

domain .me_logo

Here’s a bit more assistance in choosing your blog name

Domain.ME offers highly valuable, reserved premium domain names, which naturally create calls-to- action and catchy marketing messages due to their memorability and meaning. Have you seen all of our Domain.Me posts or our last Domain.ME ?

Use the widget below to explore available names and the world of .ME domain.

Just type in any name that you can imagine and see if it’s available on .ME!
For example, try typing something like YourName (substitute your own) to see if yourname.Me is available or get creative with a  .Me title to search!

Did you find the  .ME you were looking for in the widget below?

[dotme_search size=”300×320″][/dotme_search]

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Filed Under: Blog Feature, Blogging/Web, Company Features, Web Related Tagged With: .Me domain, Domain.Me

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  1. Jo-Ann Brightman says

    April 30, 2017 at 5:06 pm

    I can understand why your blog name might be a problem at times, especially to constantly type it. However, I have always found your name to be different from others and easy to remember.

    Reply
  2. Rana Durham says

    April 29, 2017 at 2:03 am

    i love that you are helping with choosing blog name . i would like a blog but the name is hard to come up. i know i can do it now.

    Reply
  3. Lanie says

    April 28, 2017 at 10:23 pm

    I have been wanting to start a blog for quite sometime now, but have no idea where to start or what good names are. This was helpful.

    Reply
  4. Rosie says

    April 28, 2017 at 5:10 pm

    Wow this is the best information I’ve ever seen about choosing a name. Very helpful!

    Reply
  5. Kim Pickett says

    April 25, 2017 at 11:06 am

    This was great. I used to blog and some of these mistakes made me cringe but also laugh!

    Reply
  6. Wendy Pence says

    April 25, 2017 at 8:08 am

    These are all great suggestions and so on the money. I know over the years that I’ve found many wonderful sites online that I thought had whimsically funny and clever names and would get frustrated when I could remember them later when I wanted to return to that page to poke around (especially if I hadn’t thought to bookmark the page or sign up for their newsletter). And googling what you CAN remember of the blog name doesn’t always help you find it again. 🙂

    Reply
    • Wendy Pence says

      April 25, 2017 at 8:09 am

      *couldn’t (guess I should have proofread my response, lol)

      Reply
  7. Katie Short says

    April 25, 2017 at 6:57 am

    I feel like I must have read this befoe I started, but that’s impossible! However, as I read, I realized these were the steps I had taken when I started. It just took me longer to land on something because I didn’t have the handy list! I can tick off each “box” , and I’m never sorry I chose what I did. Take heed, if you’re reading this and haven’t started your blog yet!

    Reply
  8. Tamra Gibson says

    April 19, 2017 at 4:45 pm

    Can u believe I never realized ur blog name and the song were connected lol. To be honest ur name is one that is really different and dies stand our in my head maybe because I just turned 53 lol. Some good tips there and tho most probably didn’t research their name it’s a shame bc I can’t kp track of the similar ones

    Reply
    • Shelley Zurek says

      April 20, 2017 at 8:58 am

      Thanks Tamra. That makes me feel better about my choice. The Chief Blonde

      Reply
    • Wendy Pence says

      April 25, 2017 at 8:10 am

      I totally agree with Tamra, I always remember the name of your blog. I have never given a thought to the fact that it was long, it’s super catchy!

      Reply
  9. April Monty says

    April 14, 2017 at 4:44 pm

    How cool are these awesome blog tips!! I’ll use them definitely.

    Reply
  10. Margot C says

    April 14, 2017 at 2:33 am

    I run into so many blogs that have one name on their header, another name in the url and a completely other one on facebook. It makes me crazy!

    Reply
  11. Christy Caldwell says

    April 12, 2017 at 12:06 pm

    These are great idea and tips for blog names. If I ever get the nerve up to start one I’m referring back to this.

    Reply
  12. Toni | Boulder Locavore says

    April 10, 2017 at 11:57 pm

    These are really awesome tips! I have a lot of blogger friends asking for a few suggestions for blog names. Will share this with them!

    Reply
  13. katrina gehman says

    April 10, 2017 at 11:06 pm

    there are some domain names that i just look at and wonder what they were thinking. you need something good. great tips.

    Reply
  14. Elizabeth Lampman says

    April 10, 2017 at 10:13 pm

    I had to try a few names before I found the right one for my blog. It was so stressful but I am glad I took my time.

    Reply
  15. Shauna says

    April 10, 2017 at 9:33 pm

    My blog definitely violates the “don’t make it too long” rule. But I figure, when you are referring to a family of 8, you can afford to have a longer name. 🙂

    Reply
  16. Lisa Bristol says

    April 10, 2017 at 9:10 pm

    This is a great post for my Sister. She is just starting out with her blog and is deciding on a name. I will have to share this with her.

    Reply
  17. Claudia Krusch says

    April 10, 2017 at 9:09 pm

    I had a tough time choosing my blog name. I am glad I took the time to decide and that it was available when I finally chose.

    Reply
  18. gingermommyrants says

    April 10, 2017 at 9:08 pm

    There is so much to think about when picking your blog name. It took me forever to pick mine. These are great tips.

    Reply
  19. Jamie says

    April 10, 2017 at 8:56 pm

    Choosing my blog name took me a long time. I tried to put a lot of thought into it, but it is a very hard decision! I am amazed at some of the creative blog names I see!

    Reply
  20. Amy Desrosiers says

    April 10, 2017 at 8:52 pm

    These are great tips! I often wish I had not added saving to my blog name, but at the end of the day I don’t want to rebrand because my blog name is who we are.

    Reply
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