Contacting and Pitching to PR (Public Relation) Firms and Companies can be Tricky
Here are 3 Example Pitch Letters that you can use when pitching to PR companies. These templates will help you better formulate a template for your own letters:
Example Pitch Letter #1 –Pitching for an Event
My name is xxx, and I am the owner/author of the blog, ” xxxx ” (http://www.
The event will run from xxxxx to xxxx , and will feature all things for xxxx! One lucky Winner will receive my giveaway package, and I believe this would be another great way to showcase your shop and products. I would also welcome the opportunity to do an additional Product Review and/or Pre-Event Giveaway as well, if interested.
In exchange for partnering with me for the xxxxxx , I would offer your shop PR in the form of a Sponsor Spotlight post, Facebook status updates, and tweets. Mandatory visits to your Facebook page and/or website are required in the event.
Thank you for your time and consideration. I hope to be working with you soon!
Any other Social sites you want to list
Note how this example pitch letter provides an introduction to the contest, some statistics about your blog, some details about your blog, what you can/will do for them in return for featuring their product, your contact information.
Example Pitch Letter #2 –Pitching for an Product/Event (could be in response to a Press Release they sent to you)
Example Pitch Letter #3 – The Found Source (via another blogger/Facebook/conference etc)
I am a product reviewer at xxxx (URL ). I came across your information/product at XXXX and would be interested in reviewing xxxx. I am always on the lookout for products/services that would be a good fit for my readers, (describe audience) who are looking for products that are xxxxxx. I think xxxx would be a wonderful product for my readers as as it seems to be focused on those same qualities. Also, it seems xxxx offers a variety of choices (or whatever they do offer) that you simply cannot find in XXXXX>
I look forward to discussing the opportunity for a review and/or giveaway with you!
Note how the above letter is almost more of an introduction then a pitch. It’s a letter which tests interest and is often very effective with busy PR reps who ofter read very little of the pitch letters you send them! As you will soon learn.
What you NEED to know about pitch letters:
- Often, you must follow up a week or two later, with a quick “We have not heard back from our response to your Press Release. Please advise”.
- Don’t expect to hear back from everyone. I would say I hear back from about 1/2 of the people I pitch to after two rounds of emails. I actually put a giveaway review together with about 1/10. Don’t take it personally. Your requirements are not always theirs and visa versa!
- I have found that I have a much better response from company reps than PR reps.
- Constantly revise your pitch letter to incorporate questions that are being asked.
- Don’t back down from your principles to satisfy a PR agent. Remember, YOU are recommending their product to YOUR readers. The sample they are providing is not worth compromising your principles. It amazing how when you state your position in a friendly business like tone (“In order to write a review of your product a sample is required”), many of them cave in with the reasonableness of your request!
- If you have a media kit, include a link to it!
What’s does your preferred pitch letter look like? What other elements do you include?
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Debra Beasley says
These tips are so helpful to us as we are a business just starting out and it is hard to know where to start with advertising etc. Thank you.
Awesome tips. Helped a lot. Thanks for writing this.
Thanks! What are some of the brands you’ve pitched before? I need ideas 🙂
bonnie holt says
Thank you so much for these letters i have been trying to figure out a new pitch letter and if I should have a couple . Awesome information I will pass this on
Jan-jan ( Jan Christian ) says
Wow!thank you so much for this post. I really need this kind of letter. Thanks again 😀
Melissa Say What? says
Great tips, but as a blogger who prides herself in reviews, it kinda unleashes a dragon that should be tamed. There are far too many product review bloggers and too few who write real, quality reviews. Many are just in it for the free product. In fact, I had to create a presentation to a company that was JADED by a blogger (one or more) who misrepresented their capabilities in offering a benefit in exchange for a product review and giveaway. I was able to resurrect the company from the I HATE BLOGGERS graveyard. I feel like if a blogger is truly interested in partnering with a company they will do more than just slightly alter the above “pitches” in an effort to snag FREE product. At some point one must be selective in the pitches and products they would like to review ensuring it is a product that identifies with readers of said blog.
Shelby S. says
This is so wonderful! Thank you so much! I will be bookmarking this and using it often! <3
This is a good post for beginners, with a place to start. I find myself changing my letters constantly to improve. I have a several different templates saved for different products or brands I may be pitching too.
Thank you for this post Shelly. I had to share it on G+, I so needed this.