Contacting and Pitching to PR (Public Relation) Firms and Companies can be Tricky
Here are 3 Example Pitch Letters that you can use when pitching to PR companies. These templates will help you better formulate a template for your own letters:
Example Pitch Letter #1 –Pitching for an Event
My name is xxx, and I am the owner/author of the blog, ” xxxx ” (http://www.
The event will run from xxxxx to xxxx , and will feature all things for xxxx! One lucky Winner will receive my giveaway package, and I believe this would be another great way to showcase your shop and products. I would also welcome the opportunity to do an additional Product Review and/or Pre-Event Giveaway as well, if interested.
In exchange for partnering with me for the xxxxxx , I would offer your shop PR in the form of a Sponsor Spotlight post, Facebook status updates, and tweets. Mandatory visits to your Facebook page and/or website are required in the event.
Thank you for your time and consideration. I hope to be working with you soon!
Any other Social sites you want to list
Note how this example pitch letter provides an introduction to the contest, some statistics about your blog, some details about your blog, what you can/will do for them in return for featuring their product, your contact information.
Example Pitch Letter #2 –Pitching for an Product/Event (could be in response to a Press Release they sent to you)
Example Pitch Letter #3 – The Found Source (via another blogger/Facebook/conference etc)
I am a product reviewer at xxxx (URL ). I came across your information/product at XXXX and would be interested in reviewing xxxx. I am always on the lookout for products/services that would be a good fit for my readers, (describe audience) who are looking for products that are xxxxxx. I think xxxx would be a wonderful product for my readers as as it seems to be focused on those same qualities. Also, it seems xxxx offers a variety of choices (or whatever they do offer) that you simply cannot find in XXXXX>
I look forward to discussing the opportunity for a review and/or giveaway with you!
Note how the above letter is almost more of an introduction then a pitch. It’s a letter which tests interest and is often very effective with busy PR reps who ofter read very little of the pitch letters you send them! As you will soon learn.
What you NEED to know about pitch letters:
- Often, you must follow up a week or two later, with a quick “We have not heard back from our response to your Press Release. Please advise”.
- Don’t expect to hear back from everyone. I would say I hear back from about 1/2 of the people I pitch to after two rounds of emails. I actually put a giveaway review together with about 1/10. Don’t take it personally. Your requirements are not always theirs and visa versa!
- I have found that I have a much better response from company reps than PR reps.
- Constantly revise your pitch letter to incorporate questions that are being asked.
- Don’t back down from your principles to satisfy a PR agent. Remember, YOU are recommending their product to YOUR readers. The sample they are providing is not worth compromising your principles. It amazing how when you state your position in a friendly business like tone (“In order to write a review of your product a sample is required”), many of them cave in with the reasonableness of your request!
- If you have a media kit, include a link to it!
What’s does your preferred pitch letter look like? What other elements do you include?
Did this Example Pitch Letters post help you out? Sure would appreciate it if you would Stumble it! Or could you Tweet and Share or Like it! The Chief Blonde could use a little help!!! Thanks.
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I am always writing different pitch letters to companies. I noticed you can’t expect to get every product to review with just one pitch letter. It’s always great trying new pitch letters. I’ll try your pitch letter to see what sponsors I get for the event. Thanks for adding it in your own words.
G+’d your post 🙂 This is helpful for sure!
Teresa Peschke says
Thanks so much for this post! It really helps. I’m just starting out with pitching and reviewing and this is awesome!
Christine T says
Thank you so much for this post! I am just getting started with wanting to do product reviews! Excellent post!
Thanks Christine. Glad we could help you. The CHief Blonde
Thank you so much for sharing these tips! I recently was asked to post by a large company and felt really weird asking for compensation, so I did it for free! UGh, I could kick myself now.
Dena Scroggins says
Thanks! This is exactly what I was looking for. I have a big event coming up and I’m sending out some pitch letters to get sponsorships.
A big THANK YOU for sharing this template with us all. Like my kids say *You Rock*. God Bless and *Happy New Year*
Glad I could help Lisa!
Pretty, Polished, Perfect. says
Hi, Shelley! This is such a great resource. I was wondering how you are coming up with names and contact information for company reps and PR reps?
They contact me. I got my name on a lot of media search lists. Google that …companies like Vocus.com. Make sure your blog says you are PR friendly. Also, go to Facebook pages or websites. Mostly though..they contact me and I respond.
The Chief Blonde
Thank you SO much for this write up. I have bookmarked it and will definitely utilize the info. I am a new blogger and need all the help I can get. Well written and easy to understand information is a great asset!
Angela Kinder says
Thank you so very much! Maybe next time, I’ll get a few more replies.
Self Sagacity says
Thanks for sharing, has this question been answered? I am catching up, normally, to whom do you address the email to? Just general customer service, pr?
Whoever sent you the Press Release. If you are cold calling them, then try to get a contact off their website or post on FB page to try to get a name.
The CHief Blonde
Thank you so much for this post. I am just starting out and I am a little overwhelmed by the process of it all. I know that I need my stats to be a little higher before I send a pitch to anyone, but I’ve fav’d this post and stumbled it. 🙂
Don’t wait to start pitching early!
The CHief Blonde
Thank you very much for taking the time to write these out for everyone. I really appreciate them. 🙂
Michele Ertter Brosius says
Thanks for sharing this. I am sometimes intimidated by all of the “stuff” you need to share with companies you plan to pitch and your letters are a great tool!
Glad I could help!
The CHief Blonde
DeDa Studios says
Hi….Is the Go Green Giveaway closed? I would love to be part of it. If anyone cancels please let me know.
I make recycled bottle art! Plus our Smelly Jellies are a GREEN way to scent your home.
Love to have a MICHIGAN craftsperson and blogger on board for the fashionista event. The Green Event is not hosted by me, but here is the link to sign up. http://www.untrainedhairmom.com/2011/07/go-green-giveaway-event.html
I really hope to get to know you. You are one of the few Michigan bloggers that i have met!
The Chief Blonde
I really liked this post! Thanks! I’ve always wanted a blog of my own but there’s a lot of things I don’t know or are unsure of. I’d love to see more posts like this sometime or maybe some more help for people that want to start a blog but have no clue what to do.
Thanks Suzy! Any particular topics that you could suggest? The Chief Blonde
tonyknuckles @ 113tidbits says
Great templates to follow for getting a foot in the door to companies.
Again, thank you Shelly, your great!
Stacie Leatherberry says
I am giving you a million Kudos for this post!! Seriously, when I started out product reviewing things almost a year ago that was one of my biggest things I had an issue with! I had NO IDEA how to write a pitch letter! And searching in google was no help. So yay you!! I always make sure to include all of my stats because they always ask for them anyways. I also include links to my FB and twitter pages, I figure that way they can check them out if they want to. I try to make each letter custom to the place I am pitching to as well. A form letter is fine as long as you tweak it for each company.
Thank you for sharing this. I have never reviewed a product before, but would some day like to. This was very helpful!