ViVI Jewelry with Vision, Inspiration, Value and Independence

The Chief Blonde is wearing a bevy of beautiful jewelry sent along to her by ViVI Jewelry. Goldi-Rocks Necklace ($40), the Garden Party Watch ($39), the Open Sky Ring ($26) and the Petal Pusher Earrings ($24).
Cookie Lee is now ViVI
ViVI, the direct-selling jewelry and accessory company formerly known as Cookie Lee is making a splash along with it’s new owner. In April 2014, founder Debra Lin sold the Cookie Lee company to industry veteran Debbie Millar, a successful business woman who discovered her true passion while serving as a prominent leader in the direct-selling field. As owner and CEO, Ms. Millar re-launched the brand under the ViVI jewlery name, and is introducing new contemporary designs that still sell for less than $50 and hold true to the core consumer while targeting a younger audience.
The jewelry is delivered directly to customers through the ViVI Website and social media channels, home and office shows, fundraisers and personal shopping through an ever-growing base of independent Personal Stylists. ViVI, the company that helps its Personal Stylists reach their financial goals through training, incentives and the ability to earn 50% of the profits of jewelry sales, is all about celebrating individuality and honoring the bonds of friendship.
The Chief Blonde Remarks: I have previously reviewed Cookie Lee Statement necklaces + jewelry, so I was anxious to see the changes made in the line with the switch in focus to ViVI jewelry.
Well I certainly wasn’t disappointed. The Goldi-Rock necklace is genuine crystal and adjustable from 19″-22″. It’s the kind of necklace you can wear with a ball gown or with a fun t-shirt. With florals being so “IN” this year, I loved pairing this necklace with the Garden Party watch. It’s vibrant floral patter brightens even a plain white t-shirt!
A talk about fun. Just look at a close-up of the Open Sky ring and Petal Pusher Earrings. If you can’t figure a zillion ways to pair these with all your summer outfits…let me just suggest a few: jeans, cut-offs, vintage dresses, white lace, and maxi dresses.
Affordable Gifting
At it’s affordable price point, with pieces all under $50, ViVI works excellent for gifting: Mother’s day…so perfect; Bridal party gifts…you’re covered; gifts for your gal pals…get them complementing pieces!
Get Social with ViVI
Follow ViVI on Facebook, Twitter and Pinterest. Buy the jewelry at ViVI.
Update: This post originally had a $129 giveaway attached. The Rafflecopter entry device has been removed and 4510 entries. See Giveaway Winners.




I like the new bohemian necklace because of the different layers, it’s wider necklace and the pieces that are used in each layering of the necklace are pretty.
I love the Shawny Girl Ring! I love the big, over sized look. And I adore turquoise!
I love the hampton breeze necklace
I love the hampton breeze necklace and its asymmetry.
I love the ELEGANTLY EMBELLISHED NECKLACE- super pretty and vintage-y!
Picking only one piece to have was actually really hard. This site has some beautiful pieces of jewelry for sale! I was really interested in the necklaces mainly, as that is something I am short on. I have tons of earrings and bracelets, but don’t have nearly as many necklaces. I love gold colored pieces, along with pearls and colored gemstones. Some of the items I really liked include the Yacht’s Happening Necklace, Garden State Necklace, Pretty in Pearls Necklace, an Goldi Rocks Necklace. If I had to pick only one though, I’d go with the Garden State necklace, as I live in the garden state (NJ)!
Love all their jewelry, so cool and different. Guess my fav would be the Aquamarine stud earrings.
I like the ‘A RING FOR EVERY FINGER’ ring set. I really want to try the stacking rings trend!
I love the secret key slider necklace! I really like the lock/key trend right now and don’t have a single item of it, but I’ve wanted some!
I love the Art Direction Necklace. It is simple and elegant. So very pretty.
I like the Diamond Spade necklace Set. I like longer chains and simple adornments. This looks lovely.
I like the design and sophistication look of the THE WORLD IS YOUR OYSTER RING
I love the ELEGANT SIMPLICITY NECKLACE because I love simple things.
I like the Notice Me Crystal Necklace. It’s so dramatic.
The Seafoam Bracelet is so pretty! It’s different from any other piece that I own and would match a lot of my wardrobe!
I love the Black Diamond Teardrop Earrings. I have been looking for a pretty pair of earrings for a wedding I am going to this summer, and these are perfect.
the EYE OF THE TIGER RING is absolutely gorgeous
I love a place in the sun jewelry set so pretty and special looking
I love the EMBELLISH ME BRACELETS because I’ve always preferred silver over gold and I love stacking bracelets! They are so pretty and fun!
I love the SHIMMY RONDELLES EARRINGS & CHAIN REACTION TOGGLE BRACELET. I would love to have these in my jewelry box!