Introducing ViVI Jewelry (formerly Cookie Lee)

ViVI Jewelry with Vision, Inspiration, Value and Independence

The Chief Blonde is wearing a bevy of beautiful jewelry sent along to her by ViVI Jewelry. Goldi-Rocks Necklace ($40), the Garden Party Watch ($39), the Open Sky Ring ($26) and the Petal Pusher Earrings ($24).

Cookie Lee is now ViVI

ViVI, the direct-selling jewelry and accessory company formerly known as Cookie Lee is making a splash along with it’s new owner. In April 2014, founder Debra Lin sold the Cookie Lee company to industry veteran Debbie Millar, a successful business woman who discovered her true passion while serving as a prominent leader in the direct-selling field. As owner and CEO, Ms. Millar re-launched the brand under the ViVI jewlery name, and is introducing new contemporary designs that still sell for less than $50 and hold true to the core consumer while targeting a younger audience.

The jewelry is delivered directly to customers through the ViVI Website and social media channels, home and office shows, fundraisers and personal shopping through an ever-growing base of independent Personal Stylists. ViVI, the company that helps its Personal Stylists reach their financial goals through training, incentives and the ability to earn 50% of the profits of jewelry sales, is all about celebrating individuality and honoring the bonds of friendship.

The Chief Blonde Remarks: I have previously reviewed Cookie Lee Statement necklaces + jewelry, so I was anxious to see the changes made in the line with the switch in focus to ViVI jewelry.

Well I certainly wasn’t disappointed. The Goldi-Rock necklace is genuine crystal and adjustable from 19″-22″. It’s the kind of necklace you can wear with a ball gown or with a fun t-shirt. With florals being so “IN” this year, I loved pairing this necklace with the Garden Party watch. It’s vibrant floral patter brightens even a plain white t-shirt!

A talk about fun. Just look at a close-up of the Open Sky ring and Petal Pusher Earrings. If you can’t figure a zillion ways to pair these with all your summer outfits…let me just suggest a few: jeans, cut-offs, vintage dresses, white lace, and maxi dresses.

Affordable Gifting

At it’s affordable price point, with pieces all under $50, ViVI works excellent for gifting: Mother’s day…so perfect; Bridal party gifts…you’re covered; gifts for your gal pals…get them complementing pieces!