Contacting and Pitching to PR (Public Relation) Firms and Companies can be Tricky
Here are 3 example Pitch Letters that you can use when pitching to PR companies. These template will help you better formulate a template for your own letters:
Example Pitch Letter #1 –Pitching for an Event
My name is xxx, and I am the owner/author of the blog, ” xxxx ” (http://www.
The event will run from xxxxx to xxxx , and will feature all things for xxxx! One lucky Winner will receive my giveaway package, and I believe this would be another great way to showcase your shop and products. I would also welcome the opportunity to do an additional Product Review and/or Pre-Event Giveaway as well, if interested.
In exchange for partnering with me for the xxxxxx , I would offer your shop PR in the form of a Sponsor Spotlight post, Facebook status updates, and tweets – all with do-follow links from now through the end of the event. Mandatory visits to your Facebook page and or website is required in the event.
Thank you for your time and consideration. I hope to be working with you soon!
Any other Social sites you want to list
Note how this letter provides an introduction to the contest, some statistics about your blog, some details about your blog, what you can/will do for them in return for featuring their product, your contact information.
Example Pitch/Template Letter #2 –Pitching for an Product/Event (could be in response to a Press Release they sent to you)
Example Template Pitch Letter #3 – The Found Source (via another blogger/Facebook/conference etc)
I am a product reviewer at xxxx (URL ). I came across your information/product at XXXX and would be interested in reviewing xxxx. I am always on the lookout for products/services that would be a good fit for my readers, (describe audience) who are looking for products that are xxxxxx. I think xxxx would be a wonderful product for my readers as as it seems to be focused on those same qualities. Also, it seems xxxx offers a variety of choices (or whatever they do offer) that you simply cannot find in XXXXX>
I look forward to discussing the opportunity for a review and/or giveaway with you!
Note how the above letter is almost more of an introduction then a pitch. It’s a letter which tests interest and is often very effective with busy PR reps who ofter read very little of the pitch letters you send them! As you will soon learn.
What you NEED to know about pitch letters:
- Often, you must follow up a week or two later, with a quick “We have not heard back from our response to your Press Release. Please advise”.
- Don’t expect to hear back from everyone. I would say I hear back from about 1/2 of the people I pitch to after two rounds of emails. I actually put a giveaway review together with about 1/10. Don’t take it personally. Your requirements are not always theirs and visa versa!
- I have found that I have a much better response from company reps than PR reps.
- Constantly revise your pitch letter to incorporate questions that are being asked.
- Don’t back down from your principles to satisfy a PR agent. Remember, YOU are recommending their product to YOUR readers. The sample they are providing is not worth compromising your principles. It amazing how when you state your position in a friendly business like tone (“In order to write a review of your product a sample is required”), many of them cave in with the reasonableness of your request!
- If you have a media kit, include a link to it!
What’s does your preferred pitch letter look like? What other elements do you include?
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