Switching Daily Email Newsletter from FeedBurner to Mad Mimi — DMARC Yahoo AOL issue

Feedburner emails no longer going through to AOL, Yahoo and More? DMARC Yahoo Issue

Wrong number subscribers shown & not receiving email with blogposts

Yahoo and AOL have made a drastic change to their ability to receive certain emails, specifically feed emails. Millions of mailing list deliveries are getting bounced and the subscribers have no idea! They’re not even given the opportunity to review it first.

Have you checked your Feedburner? Drop may be the the DMARC Yahoo Issue

My numbers of emails to my subscribers had been cut by more than a half (4600 subscribers versus 1900 receiving) due to this DMARC Yahoo issue which started around April 7.

Here’s some in-depth articles you absolutely must read on the DMARC Yahoo, AOL Issue. I did not go into detail in this blog post, so read these articles :

http://www.pcworld.com/article/2141120/yahoo-email-antispoofing-policy-breaks-mailing-lists.html
http://www.ietf.org/mail-archive/web/ietf/current/msg87153.html
http://blog.madmimi.com/yahoo-dmarc-changes-email-marketing/
From Yahoo:
https://help.yahoo.com/kb/mail/SLN24016.html?impressions=true

From Googole Feedburner Forums:
https://groups.google.com/forum/#!topic/feedburner-statistics/yYkyRkFCYoY
https://groups.google.com/forum/#!topic/feedburner-statistics/oN91YADNjWM

Observations on the DEMARC YAHOO issue:

If you are using feedburner and your “FROM” address associated with your Feedburner feed is a Yahoo email (theblonde@yahoo.com) or gmail.com or aol.com or others, ALL YOUR EMAILS (or some) are bouncing to anyone who has a yahoo address or gmail or aol or others. (The same “bouncing” phenomena is true of AOL or any other ISP using DMARCS).  Let’s be CLEAR.  A TON of your emails are not getting through at all, they are being rejected.  They are not going to spam, they never even get through.  Some people may say they are getting them but MANY ARE NOT!

My “FROM” address on my feedburner was a gmail one and still I had this massive drop in received emails after April 7. Even when I changed my “From” address to myname@stillblondeafteralltheseyears.com, the issue continued (this is one of the two recommended courses to follow).

WHAT YOU CAN TRY TO FIX THE FEEDBURNER AOL YAHOO DMARC Issue

#1 Unless Yahoo (Aol, gmail, etc) reverses this setting, one recommended workaround (which did not work for me) is this:

a) The Blogger with the Feedburner account (NOT the subscribers – the Blogger), must log in to their Feedburner account.
b) Click on their feed
c) Click “Publicize” then “Communication Preferences”
d) Change the “FROM” email address from using a Yahoo email to some other email – preferably one that is tied to the domain that the feed is for, such mailaddress@yourdomain.com (I was not using a yahoo account but a gmail account. I switched it to this format mailaddress@stillblondeafteralltheseyears.com where I had a email as well. This method has worked for some, it did not for me!)

~ Jim P. via Google feedburner forums

#2 If after a few days #1 doesn’t work, switch your feed to a paid email service.

(Like Mad Mimi, Mail Chimp, Aweber)  This #2 fix seems to be working for most. I can tell you I didn’t want to have to pay but a majority of traffic comes from my email feed so here I go!

I will update if this approach fixed my situation. I signed up for Mad Mimi after much research into pricing and recommendations by some huge bloggers (Simply Stacie and Amy Lynn Andrews).

UPDATE 5/5:  I signed up for Mad Mimi all 4600 of my emails went out instead of the 1900 that were going out on Feedburner!  Big score! I have never worked with such a great company as a blogger. They have a CHAT function and answered questions all day as I set things up!  Highly recommend.

 Mad Mimi Pricing and Service

VERY IMPORTANT NOTE: Mad Mimi seems to jump from FREE for Basic to $42 but if you look on the right hand side when you have clicked on the pricing tab under “CUSTOM PLAN”, you will see a place to put in your actual numbers of  subscribers/contacts. A lower price will show up! $27 versus $42 for me.  I also use Mail Chimp for my giveaway newsletters because they are free but their daily email RSS feed pricing is triple what Mad Mimi is ($75 versus $27 for me)…so DUH!

You can sign up for Mad Mimi HERE.

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