Why You Rarely see Negative Product Reviews on our Blog
Negative Product Reviews can severely impact a company, yet as a blogger, you want to be honest with your readers and the company that wants a review. What’s a blogger to do?
Considerations in regards to a Negative Product Review:
No review should ever be done without a sample.
- I think WAAAAAYYYY to many bloggers make the error of going by a picture to say something is cute, and that you’d love to wear it/eat it/use it. But really, anything would look cute on some of those models? Any food item would look like it tastes great when a master photographer takes the pictures. You really must experience a line to comment on it, I believe. Also, don’t accept a review from a company, if you already KNOW you aren’t really that interested in the product.
It’s quite alright to dislike and EVEN HATE a product that you have been sent.
- 9 times out of 10, I like the products I get to review. Usually, that’s because I don’t accept reviews for products that I don’t think I will like. I just reject them right up front. Still…sometimes I get a product for review, that either doesn’t fit my quality standards or isn’t what I expected. If I don’t like a product, I don’t do the review. PERIOD! My policy on my blog is that I only do positive reviews. My readers know that, that means that I won’t even give blog time to those products that don’t meet my standards.
Let a company know how you handle negative product reviews.
- In my initial pitch letter, when I give my address and other particulars…I actually state this in the finer print (which I doubt is rarely read). I indicate that “samples are not returned” and that “if for any reason a review product will incur a negative review, I will contact you to determine the best approach”. In response to a company when I do not do a review, I very simply outline WHY I didn’t care for their product, tell them that I will NOT be posting a negative review (as on my blog I only do positive reviews), and seeing if we can work out anything such that their company CAN get a positive review from me. I NEVER return a sample. I never apologize. That’s what a review really means..you are looking at it to see if YOU would recommend that others buy it. If you can’t, you shouldn’t.
Here’s a perfect example. When accepting a review opportunity for clothing, I clearly specify size and preferred products. I even link them with my outfit posts such that they can see what I look like. Sometimes I’ll even highlight certain aspects like…”I’d rather not have anything too short as I am a women over 45″…”I’d rather not have sleeveless tops as my arms are not an aspect that I like to features”..etc. Well, this one company sent me a really long tunic top (even though I am 5′ 4″) which could have easily have been a short summer dress. They also sent me Capris to wear with it. Well you can imagine how silly I looked, even in the highest shoes, with that great big top, and capris cutting off my not-too-long legs . I specified a Small or size 4 top..they sent me a medium. It was just terrible. So I emailed them and said, “I can’t review or photograph myself in this top. I am swimming in it.” They were so great. They agreed and sent me another top and jacket (didn’t have to return the first) and all went well.
As a reader, is this a review Policy that you can appreciate?
As a Blogger, how do you handle negative reviews?
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