Janis Helfman set out to design a jewelry accessory product that is not only a practical fashion staple for women, but exceptionally feminine in its presentation. Since May of 2006, she has worked to create the elements of the Necklace Necessities ensemble, spending extra time and effort to develop a product that would appeal to women for its functionality as well as its charm.
Necklace Necessities Ensemble ($19.99)
Janis is president and chief executive officer for Buttercup Creative and its product line, Necklace Necessities, unique products that solve common fashion dilemmas of women. Janis holds a bachelor’s degree in business administration and marketing from Southern Utah University and brings over 20 years of experience in marketing and advertising for numerous size companies and agencies and as an entrepreneur. Throughout her career, she has had extensive involvement with all aspects of marketing and promotional campaigns, as well as strategic business development and management.
Janis explains: “Necessity is truly the mother of invention. When I was looking for a way to extend my necklaces, I searched far and wide for a product to solve my fashion dilemma. It was really hard to find! So, when I finally found the perfect necklace extender and it was adjustable (bonus!), I thought a trio of them, in different colors, would be a ’must-have’ accessory for every woman’s jewelry box. With that in mind, I created Necklace Necessities– unique jewelry accessory products which solve common fashion dilemmas of women. I then ventured to add complementary products to enhance the line. I have enjoyed making the Necklace Necessities products available to boutiques, salons, shoe and gift stores in the U.S. and Canada and directly to consumers online.”
See her complete product line at: Necklacenecessities.com!