College Graduate Personal Websites
Key Competitive Advantage?
It’s Happening! My Baby Girl and Baby Boy are Graduating!
After 5 years in college, 4 years in performing arts high school, and 14 years of dance recitals, my daughter will be graduating from university this year with a degree in graphic design. As well, after 7 years of college, 18 years of karate training, and 24 years of academic encouragement (aka. butt kicking) my son will attain a doctorate in pharmacy this year. They follow in the footsteps of their older brothers who have JUST graduated in the past two years.
You can imagine Walt and I are like…
Finding a job: using Personal Websites to gain an edge
As a pharmacist, a job in ultra-high demand, my son will be able to choose pretty much any area of the country and any job he wants. My daughter however, as a graphic designer, will have to work much harder to find and secure her job come next May.
What can my daughter do to locate the perfect graphic design position? How can she stand out among the sea of applicants? How will recruiters recognize how amazing she is, with just a one page resume and over 100 applicants for every job opening?
College Graduate Personal Website — Top 10 reasons a college graduate needs one
In the 2015 survey of 300 Human Resource (HR) Professionals by the market research firm Research Now for .ME Registry, a company that operates .ME domain names, many findings pointed to the need for soon-to-be and recent college graduates to develop a personal website. My daughter, especially as a graphic designer applicant, will greatly increase the likelihood of that job offer if she has a personal website. WHY? According to the study:
- HR Professionals agree that a personal website can better highlight examples of creativity, ambition, innovation, marketing saavy, visual thinking, awareness of branding, leadership
- 50% of HR Professionals feel that personal websites humanize the candidate
- 67% of HR professionals claim that a personal website provides more insight than a resume alone
- 59% of those surveyed believe that personal websites provides a dynamic representation of personal and professional qualifications
- 60% feel personal websites makes a positive, professional impression
- 55% agree that personal websites increase their interest in learning more about the candidate
- The most important content for an applicant to feature on their website includes: traditional resume, an interactive resume with links to work samples, work related blogs and portfolios, honors and awards, biographical information
- 33% of recruiters agreed that a personal website can provide a competitive advantage
- 40% of HR professionals would be more inclined to contact the candidate with the personal website, between two candidates with seemingly equal qualifications
- ====>>> 42% of recruiters say that less than 1 in 100 job seekers are utilizing personal websites as a leverage to enhance their candidacy! (I found this fact the most surprising of all!)
A new era of recruiting — College Graduate Personal Websites
There is no doubt in my mind, based on the findings of the study, that my daughter, as an upcoming job seeker, would benefit from a personal website. As a graphic designer, she could easily show her portfolio, her personal style, and her creativity with a personal website in a way that a traditional resume could never attain. Times have changed since I was on my job search and it’s now apparent to me that a personal website allows applicants to take control of their online image, shaping it and allowing them to stand out.
This new research confirms that we are moving beyond the age of ‘be careful what you post’ and into an era of digital presence and savvy to differentiate yourself in the job market. While recruiters continue to scan social posts for red flags, they view digital assets as tools to better understand candidates and to help them make more informed hiring decisions. The candidate who offers that content has an advantage in telling their personal story.
~Predrag Lešić, CEO of domain.ME
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Find out more on Personal Websites for college job seekers
Download your copy of the ‘US Survey: HR Professionals’ Recruiting Habits & Trends’ ebook, which provides evidence based research on the importance of a personal website for job seekers.
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This post was inspired and sponsored by Domain.ME, the provider of the personal URLs that end in .ME. As a company, they aim to promote thought leadership to the tech world. All thoughts and opinions are my own. #HireME
Dee Lafrenz says
This is a great idea for new grads. I worked for UM Lowell for a few years, and most need an edge. And everything you can do helps! Thanks for the heads up. Great idea!
Congratulations on your kids graduating!
Sandra Watts says
Mine son opted to stay in school until the age 21. I can not wait for him to graduate though.
Nancy @ Whispered Inspirations says
Congrats on graduating! What a great idea, will have to let a few friends know.
Sara P. (@SensiblySara) says
Congrats to your kiddos!! I never would have guessed that a personal website would give job candidates an edge – it’s very cool, though!
I wish something like this was available when I was in college. One of the stresses of graduating is using that degree to get a job. I’m glad someone is helping connect the right people.
Congrats on your kids graduating! How fun!!
These are great tips. I think having a website will really help because through this, those in HR can already see your work.
Ellen ThatChicMom says
What a great idea and perfect for standing out especially in a field like graphic design. It’s amazing how much tougher getting a job for grads is now!
Sabrina @ Dinner, then Dessert says
Any competitive edge can help in this cutthroat job market! A personal website might make all the difference!
Vera Sweeney says
Congrats on two graduates!! It is crazy how different finding a job is now vs how it was when we were graduating college.
Ann Bacciaglia says
Having a personal website is a great idea. My son is in his final year of College. I will have to share this with him.
Autumn @ Mamachallenge says
My neice is about two years away from graduating from college. So I will share this with her!
Things certainly have changed. I know the job market is tough, so anything you can do to stand out sounds like a great idea.
Liz Mays says
I can see a personal website helping a lot. Employers definitely do their research and if your site is on the front page of the search it’ll make a difference!
Ashley - Embracing Homemaking says
Wow, I wouldn’t have even thought of that but it makes sense. I think that’s a great idea!
Nancy L. says
What a great way to stand out from the crowd! I have to let my nieces know about this. I have one who just graduated as a physicians assistant and I have another niece who will also be a pharmacist. 🙂 Thanks for sharing!
This is a wonderful idea. I’m going to make sure my daughters have a website like this..It’s a while before they go to college, but it’s something to definately look more into.
Shannon Schmid says
Oh my gosh! What a huge life moment – I am sending you hugs as you traverse this big life change! The eBook sounds really interesting as well – and great for new graduates.
What a great idea. Sounds like your daughter has the right idea in creating her own site and I am sure it will help her find the perfect graphic design position.