Eliminate mother-to-child HIV, Let them be BORN FREE
Shopbop (an online clothing site) has joined forces with Born Free, (led by John Megrue), Anna Wintour and Diane von Furstenberg in conjunction with Amazon Fashion, MAC AIDS Fund and 22 leading women in fashion, in an effort to raise awareness and support for the elimination of mother-to-child HIV transmission. It is limited edition so when it sells out, it is gone!
Did you know?
- Born Free is a private sector-led initiative with the sole objective of ending mother-to-child HIV transmission by December 31, 2015
- One pill a day saves a child from HIV; elimination is possible!
- The M∙A∙C AIDS Fund will match all donations and the total purchase price of all products sold, up to $500,000
Top Designers for the Born Free Collection
Tory Burch for the ShopBop Born Free Collection, exclusively at http://www.shopbop.com/bornfree.
The 22 top designers who have contributed to the collection include Victoria Beckham, Gisele Bundchen, Tory Burch, Sarah Burton (Alexander McQueen), Consuelo Castiglioni (Marni), Alberta Ferretti, Diane von Furstenberg, Carolina Herrera, Donna Karan (DKNY and Urban Zen), Liya Kebede, Clare Waight Keller (Chloe), Jenna Lyons (J Crew), Isabel Marant, Marchesa, Stella McCartney, Phoebe Philo (Celine), Miuccia Prada, Rachel Roy, Ivanka Trump, Donatella Versace and Vera Wang. They are all are mothers themselves and therefore, strongly connected to this initiative.
How Can I Purchase?
The entire collection, including clothing and accessories for women and children, is based on prints from Wangechi Mutu, a celebrated Kenyan-born New York-based visual artist. This collection includes around 50 items, with most items under $250. The special collection for women and children is on sale NOW, exclusively at http://www.shopbop.com/bornfree.
What can I buy?
Visit here to support this worthy cause: http://www.shopbop.com/bornfree
The Chief Blonde was not compensated for this post. She just wants you to be aware of this important cause.



this is a great cause to support
What a great support for a wonderful charity. I’m unfamiliar with this clothing company but I”ll check it out!
Thankyou for Sharing this Worthwhile Cause with us! To keep the Children Born Free from HIV is so wonderful!! God Bless All who is working to bring an end to this devastating disease!
Love the “giving back” that you are doing! 🙂
This is cool…I can’t afford any of the items, but it’s still a nice idea for people with money to help out.
We have to help each other in order to keep our country growing as a nation. Stopping the spreading of HIV is very important and this is a great way to help.
A wonderful site too support. This can make a Hugh difference in the lives of newborns and their parents.
This is really an Important Cause! Thankyou for Sharing and Caring about the Unborn Children’s lives~ I will share this Post also! Thankyou to all the Fabulous Designers who have Dedicated their designs and time to the Born Free Collection of Apparel. I was going through the Born Free Collection and they are all designed Fabulously ~ ( :0)~~~~~~
I think this is wonderful. shared it on my tweet & fb. Thank you for the information
100% Latex Dicht halten.
I prefer using companies that also help organization or causes. This HIV one is very important for everyone. thanks for the info
Later I will take the time to review all the site has to offer and tell a few friends, too. As a Mom, I also care about this issue and feel it is a worthy cause.
I love companies that get involved with causes!! Especially one as amazing as this!! Can you imagine if everyone did that?? How much greater would this world be!!!! A big heartfelt thank you to these designers for contributing and helping those in need!!
This is a very important cause!
I am so passionate about supporting companies that give back – especially when it comes to women/child type issues. I hadn’t heard of this one before, so thank you so much for introducing it to me! I try to do my holiday shopping through places like this every year, so I’ll add it to my list!
Some cute pieces here!
What a fantastic cause to support! It’s amazing what people can do when they team up and put their minds to something like eliminating mother-to-child HIV transmission 🙂
I really like the print they use to convey the message of the campaign and cause, there are some cute dresses in there I’d love to wear. How exclusive are the runs of these items?
What a worthy cause. If you are going to purchase a new dress it might as well do some social good at the same time.