Better Homes and Gardens, along with leading market research firm BrandSpark International, today announced the 42 winners of the third annual Best New Product Awards (BNPA), which spotlights winning consumer products in the categories of health and beauty, food, and household care.
The 2011 Best New Product Award Overall Category Winners are:
— Best in Show and Best in Health and Beauty: Olay Professional Pro-X
Intensive Firming Treatment
— Best in Food: Morey’s Fish Creations
— Best in Household Care: Febreze Destination Collection Air Freshener
Winning products were selected as part of an extensive BrandSpark International/Better Homes and Gardens American Shopper Study, which surveyed more than 50,000 consumers about the food, household, and health and beauty products that resonate with them most. The study, which was conducted between November and December 2010, also uncovered key trends and insights about consumer cooking, eating and purchasing habits and features compelling findings in the areas of healthy eating, private label brands vs. name brands, environmental accountability and much more. Now in its third year in the U.S. and eighth year in Canada, the Best New Product Awards and companion American Shopper Study continues to provide manufacturers, marketers and consumers with a guide to what products, trends and innovations are most important to shoppers today as well as consumer confidence levels, and expected future spending habits.
To determine the winners of the BNPA Awards, the survey included key questions about individual product appeal and intent to repurchase among shoppers who had actually purchased the product. Each product category had between three and five products from at least two different manufacturers. In order to win, the product had to have the highest combined score on product appeal and re-purchase intent among those who had previously purchased the product.
For a chance to win all 42 of these products, visit www.BestNewProductAwards.com.
Blog Note: The Chief Blonde found this information interesting to her readers. She did not receive compensation for this post.
