Averages Range from $15-60
Did you ever wonder how much to charge/ask for Sponsored Posts? I have recently connected with Still Stacie (a blog for Reviews and Giveaways) and we have worked together to develop this preliminary article. As part of Stacie’s Build a Beautiful Blog Week and the Chief Blonde’s desire to inform her readers who are bloggers, we have decided to tackle some questions that are kicking around out there in blogger land.
This article is a preliminary look at what bloggers are charging for sponsored posts.
Factors Considered when Charging for Sponsored Posts
The major conclusion we have been able to draw from the 42 respondents is that the price they charge “DEPENDS” on a number of factors. These factors include:
· Length of article
· Pre-written Press Release or Inpreted Press releases
· How many link backs required
· What extras are included—Tweets, Facebook postings, etc.
· How many of my blogs do I post it to?
· What is the product/service?
· How relevant is it to my readers?
· Level of complexity
· Pictures required
Factors Affecting Pricing or Offers:
As is typical in any market, the prices charged for sponsored posts vary widely. Factors contributing to this variance include:
· Age of the blog
· Popularity of the blog
· Audience of the blog
· Competency of the Chief Blogger
· Reputation of the blog
What Bloggers are Charging or Getting Paid:
Preliminary results indicate that bloggers are commanding between $2-200 per sponsored post. While the $2 AND the $200 appear to be exceptions, it appears that $15-35 for a short (200 word) 1-2 link post is quite typical, with prices ranging from $30-60 and up, for longer more detailed posts.
Let’s Expand the Study!
We would like you to continue to email us both please (simplystacieblog@gmail.com and stillblondeafteralltheseyears@gmail.com ) with your input so we can do a more extensive article. All we want to know is:
· What you charge for sponsored posts?
· What additional extras do you provide?
We will compile the results, without any reference to your name or your blog, and post the results on our blogs so that you can see exactly what the blogger market is saying you are worth. Information sharing is good for all of us as bloggers. If we have a comprehensive study to point to, we can all validate our worth to advertisers and PR professionals.
For additional thoughts on this topic, please refer to Still Blonde after all these Year’s article on: What’s A Blogger’s Worth–Mini PR Guide–When or What Should a Blogger be Paid?
You can view the article that I co-authored with Simply Stacie here: http://simplystacie.net/what-should-you-charge-for-a-sponsored-post/ ..