Mini PR Kit for Bloggers–Helping You to Blog with Thought
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| Watch out! I’m on my Soapbox! |
I recently had a pitch from the very large company (seemingly reputable) and at first I said–yes, that I would do the pitch, however, I never wrote it…because their approach seemed creepy. They wanted me to do a Pre-post. When I offered to do a giveaway/review instead of a “Prepost with embedded links” –here was the guy’s exact response:
” All I need from you is a post prior to your review or a post announcing the giveaway, depending on which you would prefer to do first. When you are ready to do the initial post, please link the term“????” to http://www.?????.html as the first link in your post. I would just ask that you have it flow as naturally as possible within the context of the post. I am currently responsible for improving traffic to that site, so it would be greatly appreciated if you could do that. Below is an example of a giveaway and a post prior to a review I recently helped set up that you can use as a point of reference.” (edited to remove company identifiers)
Unbelievable right? So I developed this little Mini Media Kit that I email when I get ridiculous requests, outright blatant ones offering up “Links” or “Cool Images, or requests that want to capitalize on an initial informational post. HERE’s my Still Blonde after all these YEARS–MINI PR Kit, Feel free to copy and use if it feels right to you:
STILL BLONDE AFTER ALL THESE YEARS–MINI PR Kit.
–We do not charge for reviews of products or giveaways that We host by choice. We carefully choose our reviews and giveaways based on what we believe would be interesting for our readers!
–We do not charge for posting of PR related to subject areas and causes that We wish to highlight.
–The staff here consists of educated professionals with Graduate level degrees in Marketing. We can help your company plan a great marketing campaign to the blogging community, blondes, and beyond!
–The Staff here fits the target market for this blog and is uniquely qualified as such to make comments about the target market.
–We OCCASIONALLY do accept paid placements, paid giveaways and advertorials. When we do accept them, they will be clearly labeled as such.
–We require payment for consulting, acting as a spokesperson or hosting/providing content for corporate sites.
–Our hourly consulting fees are on a project by project basis starting at $xx/hour.
–Our hosting fees for paid articles and links are $xx and up based on a case/case basis.
Bloggers and Mommy Bloggers–Stop giving it away for Free! We are NOT advocating avoidance of review, comment or giveaways. We are saying, when you review, comment or giveaway–remember you are not a slave, you have worth. You are worth more than a link, image or package of stickers!
This post and Mini PR Kit was inspired these excellent posts by Mom-101, Thetamom, and Scarymommmy. Please read them along with the wonderful comment sections. Also, please be aware that our very first post ever was our Disclosure Policy.
Love this post, I like reading about bloggers and pr connections. I have the mistake a couple of times of hosting a giveaway for nothing in return but no more. Our time is worth just as much as their’s is. I love doing reviews and giveaways and I welcome pr pitches but they need to be fair and something my readers would be interested in.
I know exactly what company this is…and it left a bad taste in my mouth too. I will no longer work with them.