Meals On Wheels Association of America stepping up Mother’s Day awareness campaign as food prices rise
The Meals On Wheels Association of America (MOWAA) wants all Americans to remember senior moms who’ll be alone and facing the threat of hunger on Mother’s Day this Sunday, May 9th. MOWAA recently launched a new campaign called “Meals for Moms” to bring attention to this national dilemma. MOWAA-sponsored research has found the threat of senior hunger on the rise during the country’s economic downturn as costs for basic necessities such as food continue to rise.
Anyone can go to MOWAA’s new microsite, MealsforMoms.org, to send a virtual flower bouquet to a special mom for this Mother’s Day, or even a homebound senior. By sending e-cards, visitors are helping to raise awareness of all the elderly moms who don’t have the food they need to survive. MOWAA’s goal is to send 10,000 e-cards for the upcoming holiday.
At MealsforMoms.org, visitors can choose from a variety of flowers – including roses, tulips, and lilies – for their virtual bouquet. If someone wants to send their bouquet to a Meals On Wheels client, those e-cards will be printed out and distributed by Meals On Wheels programs, along with any special messages written by the card creators. Money raised from this campaign will go into MOWAA’s Meals for Moms Fund to help Meals On Wheels programs across the country feed homebound moms.
“Right now 1 in 9 seniors in our very own country face the real threat of hunger. These seniors are our mothers and grandmothers and aunts. Many mothers who worked so selflessly to raise their children are now elderly and alone without enough food to eat,” said MOWAA President and CEO Enid Borden. “I hope everyone will join us in our Meals for Moms campaign so that the hidden, hungry, and homebound senior moms are not forgotten this Mother’s Day.”