Subscribe via RSS Feed

Category: blogger’s worth

A Facebook Fan has a $136 Value or Worth to Companies!

[ 8 ] June 14, 2010
Bloggers can now Translate Posts into Value!




In a study released today by Syncapse entitled:  The Value of a Facebook fan an Empirical Review a Facebook fan is worth about $136….with a range in value of $0 to $270!  What does this mean to YOU as a fan or liker on facebook?  What does this mean to YOU  if you are a blogger?  Here’s my opinion.

A little background coupled with Still Blonde’s intepretation.

Syncapse studied Facebook fans and came up with several major conclusions:

1.  An average Facebook fan can be worth about $136 on average to a company based on various factors such as brand line equity, purchase value of product, product lifecycle and product category .
FAN on Facebook:  You are an important commodity to the Brand.  They should treat you as such.
Blogger:  The fans that you are able to drive to a company’s Facebook allow you to provide value and as such, make your blog and brand worth more.

2.  Facebook Fans spend $78 more per year on your brand than non-Facebook fans. Can you say WOWZA? Of course, various factors impact the average number as well including brand health, product health, sales penetration and Facebook Marketing success.  If you view the charts in the Data in the Syncapse Study, the amount spent by fans versus non-fans is significant!

FAN on Facebook:  The brands you favorite might start offering you more freebies, contests, discounts.  They will soon realize that YOU are their best customer.
Blogger:  The brands that you expose your readers to need to respect your readers and your blog as a viable part of their marketing arm.  Both your readers and your Blog provide them value.

3.  Facebook fans are more likely to keep using a brand than non-fans.  28% more likely!  Both short term and long term marketing efforts influence this finding.
FAN on Facebook:  What brands you favorite are affecting the brands you buy.
Blogger:  If your readers are gaining exposure to a company’s Facebook via your blog posts, the readers will benefit if the brand is truly for them.  Your blog will benefit, as the readership that you provide to brands, can make your blog worth more!

4.  Fans on Facebook are 64% more likely to recommend the product versus 28% for non-fans.  It would appear Facebook can really contribute to the viability of your brand and help spread that “word of mouth” marketing that we so often hear about.
FAN on Facebook:   I guess we are what we buy!
Blogger:  If you can expose your readers to brands that make their life better or easier, your blog will flourish.  Your readers will return and so will the companies. 

5. 38% of respondents indicated they will become a fan of a product if a friend or close family member does.
FAN on Facebook:  As usual, I find we often trust those who are close to us over a stranger’s point of view.
Blogger:  This may be the most significant finding of all.  If your readers, see you as a friend then your recommendation will influence them for a brand.  This is an awesome and mighty responsibility.  NEVER take it lightly.  That’s why I will not review without a review product and I will not recommend ANYTHING that I wouldn’t buy myself.

6.  Just being a Fan on Facebook makes 81% of people feel like they have more of a connection with the brand over 38% when they are not a fan.

FAN on Facebook:  DUH!  That’s we you keep “Liking” them.
Blogger:  Your readers will look to you for good recommendations on brands they can relate to.  Brands will look to your blog to introduce your readers to products and services that will appeal to them–even if they don’t realize it!

WOMEN OVER 45–As one of the largest and most influential market segments in the consumer area today, your Facebook choices will change the marketing landscape for tomorrow.  VOTE with your LIKES!   

What does this research mean to YOU?  Leave me a comment.  I’d like to know!

Blog Note:  The Chief Blonde was not compensated to for this post.  The interpretive opinions are her own.  

View Post

What do Bloggers get paid for Sponsored Posts? Preliminary Study

[ 0 ] May 27, 2010
Averages Range from $15-60


Did you ever wonder how much to charge/ask for Sponsored Posts?    I have recently connected with Still Stacie (a blog for Reviews and Giveaways) and  we have worked together to develop this preliminary article.  As part of Stacie’s Build a Beautiful Blog Week  and the Chief Blonde’s desire to inform her readers who are bloggers, we have decided to tackle some questions that are kicking around out there in blogger land.

This article is a preliminary look at what bloggers are charging for sponsored posts.  

Factors Considered when Charging for Sponsored Posts

The major conclusion we have been able to draw from the 42 respondents is that the price they charge “DEPENDS” on a number of factors.  These factors include:
·         Length of article
·         Pre-written Press Release or Inpreted Press releases
·         How many link backs required
·         What extras are included—Tweets, Facebook postings, etc.
·         How many of my blogs do I post it to?
·         What is the product/service?
·         How relevant is it to my readers?
·         Level of complexity
·         Pictures required 

Factors Affecting Pricing or Offers:

As is typical in any market, the prices charged for sponsored posts vary widely.  Factors contributing to this variance include:
·         Age of the blog
·         Popularity of the blog
·         Audience of the blog
·         Competency of the Chief Blogger
·         Reputation of the blog
What Bloggers are Charging or Getting Paid:
Preliminary results indicate that bloggers are commanding between $2-200 per sponsored post.  While the $2 AND the $200 appear to be exceptions, it appears that $15-35 for a short (200 word) 1-2 link post is quite typical, with prices ranging from $30-60 and up,  for longer more detailed posts.  
Let’s Expand the Study!

We would like you to continue to email us both please (simplystacieblog@gmail.com and stillblondeafteralltheseyears@gmail.com ) with your input so we can do a more extensive article.  All we want to know is:
·         What you charge for sponsored posts?
·         What additional extras do you provide?

  We will compile the results, without any reference to your name or your blog, and post the results on our blogs so that you can see exactly what the blogger market is saying you are worth.  Information sharing is good for all of us as bloggers.  If we have a comprehensive study to point to, we can all validate our worth to advertisers and PR professionals.  
For additional thoughts on this topic, please refer to Still Blonde after all these Year’s article on:  What’s A Blogger’s Worth–Mini PR Guide–When or What Should a Blogger be Paid?

You can view the article that I co-authored with Simply Stacie here: http://simplystacie.net/what-should-you-charge-for-a-sponsored-post/ ..

View Post

What’s A Blogger’s Worth–Mini PR Guide–When or What Should a Blogger be Paid?

[ 1 ] May 18, 2010
Mini PR Kit for Bloggers–Helping You to Blog with Thought

Watch out!  I’m on my Soapbox!

I recently had a  pitch from the very large company (seemingly reputable) and at first I said–yes, that I would do the pitch, however, I never wrote it…because their approach seemed creepy. They wanted me to do a Pre-post. When I offered to do a giveaway/review instead of a “Prepost with embedded links” –here was the guy’s exact response:

” All I need from you is a post prior to your review or a post announcing the giveaway, depending on which you would prefer to do first. When you are ready to do the initial post, please link the term“????” to http://www.?????.html as the first link in your post. I would just ask that you have it flow as naturally as possible within the context of the post. I am currently responsible for improving traffic to that site, so it would be greatly appreciated if you could do that. Below is an example of a giveaway and a post prior to a review I recently helped set up that you can use as a point of reference.” (edited to remove company identifiers)

Unbelievable right? So I developed this little Mini Media Kit that I email when I get ridiculous requests, outright blatant ones offering up “Links” or “Cool Images, or requests that want to capitalize on an initial informational post. HERE’s my Still Blonde after all these YEARS–MINI PR Kit, Feel free to copy and use if it feels right to you:

STILL BLONDE AFTER ALL THESE YEARS–MINI PR Kit.

–We do not charge for reviews of products or giveaways that We host by choice.  We carefully choose our reviews and giveaways based on what we believe would be interesting for our readers!
–We do not charge for posting of PR related to subject areas and causes that We wish to highlight.
–The staff here consists of educated professionals with Graduate level degrees in Marketing. We can help your company plan a great marketing campaign to the blogging community, blondes, and beyond!
–The Staff here fits the target market for this blog and is uniquely qualified as such to make comments about the target market.
–We OCCASIONALLY do accept paid placements, paid giveaways and advertorials. When we do accept them, they will be clearly labeled as such.
–We require payment for consulting, acting as a spokesperson or hosting/providing content for corporate sites.
–Our hourly consulting fees are on a project by project basis starting at $xx/hour.
–Our hosting fees for paid articles and links are $xx and up based on a case/case basis.

Bloggers and Mommy Bloggers–Stop giving it away for Free!  We are NOT advocating avoidance of review, comment or giveaways.  We are saying, when you review, comment or giveaway–remember you are not a slave, you have worth. You are worth more than a link, image or package of stickers! 
This post and Mini PR Kit was inspired these excellent posts by Mom-101, Thetamom, and Scarymommmy.   Please read them along with the wonderful comment sections.  Also, please be aware that our very first post ever was our Disclosure Policy. 

 

Related Posts with Thumbnails
View Post